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About the job

The ideal candidate will be responsible leading an effective marketing strategy to propel membership growth. You will work cross-functionally to understand marketing needs, act as a company brand ambassador to external sources, and membership growth through successful marketing campaigns aligned behind our education, professional and industry verticals.

Responsibilities

  • Develop assets /content as required
  • Scope and structure a program approach to achieve stated business objective
  • Conduct analysis and research to identify the key issues and opportunities, including competitive and market analysis
  • Assess feasibility and impact of opportunities and develop recommendations
  • Analyze and track performance marketing performance metrics
  • Collaborate with internal and external clients and partners
  • Manage marketing budget and show project ROI

Qualifications

  • Enthusiasm for data management is a must!
  • Excellent leadership and communication skills
  • Bachelor or masters degree in marketing, business or a related field
  • Minimum 5 years of experience in solutions / product marketing or marketing communications in a B2B environment and at least 8 years total experience
  • Solid experience crafting succinct and impactful sales & marketing materials. Writing skills are essential.
  • The ideal candidate is a self-starter, independent, creative and thrives in an entrepreneurial and highly collaborative environment
  • Experience with marketing automation tools and CRM (Salesforce and Pardot a plus); mastery of standard office tools (MS and Google Office).


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